Brand Identity & Guidelines, Packaging, Photo Art Direction, Information Design, Retail Experience
Miss, What?
‘Sz’ is the thirty-second letter of the Hungarian alphabet and makes the ‘Sssss’ sound.
It’s also shorthand to avoid having to spell my entire last name (‘S’ as in Sam, ‘Z’ as in Zebra…). It’s easier than it seems, pronounced Sack-ol-say.
creative strategist and Brand designer, Samantha Szakolczay
I translate inspired ideas into enduring brands — Reimagining existing brands and defining new ones into relevancy.
Experience
I’ve had the opportunity to collaborate with some of the world’s most iconic brands and agencies, shaping a deep-rooted expertise in brand design and packaging. My journey has taken me across industries and roles — building visions alongside founders to inspiring in-house teams while driving ideas forward within complex, cross-functional brand ecosystems.
Skillset
Branding
Brand Strategy & Architecture
Naming & Naming Architecture
Creative Strategy
Logotypes & Brand Marks
Identity Systems
Brand Books & Guidelines
Spatial Branding
Packaging & Print
Structural Packaging
Packaging Systems
Packaging Design
Printed Media & Materials
Signage & Wayfinding
Art Direction
Photography Style
Sourcing & Casting
Styling & Production
Digital Storytelling
Content Development
1
Discover
I begin every project by understanding why the brand or product exists, who it’s for and what makes it stand out in the marketplace.
2
Explore
Within a clear strategic framework, I begin to explore and thoughtfully define unique visual queues and establish core design elements to express the brand offering across key consumer touch-points.
3
Actualize
With the brand look and feel in place, I extend and further manifest the brand into actuality — preparing and finalizing all necessary design applications, down to the smallest of details, for the final brand reveal.