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Supernatural

cleaning up creative baking, one sprinkle at a time — a category overrun with nasty ingredients.

 
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With packaging and logo work well underway, Supernatural needed support in taking their brand to the next level by developing a rock solid brand strategy, along with a complementary visual expression to bring the brand to life. 

The website was designed to showcase a whimsically colorful art direction style that would inspire creativity in the kitchen while featuring bold color that still felt pure and delicious. 

Party with plants.

 
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Project Credits

Photography by Bobby Doherty

Press

Dieline