Supernatural
cleaning up creative baking, one sprinkle at a time — a category overrun with nasty ingredients.
With packaging and logo work well underway, Supernatural needed support in taking their brand to the next level by developing a rock solid brand strategy, along with a complementary visual expression to bring the brand to life.
The website was designed to showcase a whimsically colorful art direction style that would inspire creativity in the kitchen while featuring bold color that still felt pure and delicious.